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Microsoft Kicking Off SQL Server 2008 R2 Launch Tour
at PASS European Conference 2010

Donald Farmer to Headline Premier European SQL Server User Conference

NEUSS, Germany – March 31, 2010 – Microsoft Business Intelligence luminary Donald Farmer will head up the launch of the Microsoft SQL Server 2008 R2 Community Tour and dive into the details of the new release at a special full-day Microsoft R2 Launch Event at PASS European Conference 2010 in Neuss, Germany, April 21-23.

Dedicated tracks of R2, DBA, BI, and development sessions presented by top Microsoft and community experts will follow during two content-packed days of Europe's premier conference for SQL Server technical education and business networking.

“As the world’s largest user-run SQL Server community, we are thrilled to host the official R2 launch kick-off at our popular European Conference,” said PASS President Rushabh Mehta. “Our attendees will be learning directly from the greatest SQL Server and BI minds in the industry.”

“The growing reputation of PASS worldwide and in Europe, coupled with its active and vocal community, has made the PASS European Conference a natural fit for the official start of the R2 launch event,” said Eva Hegemer, Microsoft Germany. “We strongly encourage SQL Server users to attend both the R2 launch seminar and the two days of sessions at the conference to profit from extensive technical education and networking opportunities.”

During the Microsoft Launch Event, Donald Farmer—one of the SQL Server BI team’s best-known thinkers for almost a decade—will unveil how R2 enables highly scalable and well managed BI on a self-service basis. Steffen Krause of Microsoft Germany will join Farmer to dig deeper into R2’s new Multi-Server Management capabilities, which help scale database operations and improve IT and developer efficiency.

Two additional pre-conference seminars are also available to choose from, with Microsoft’s Bob Ward and Adam Saxton leading full days of deep-dive learning about SQL Server DBA tools and SQL Server Reporting Services, respectively.

The comprehensive main conference program has something for everyone, delivering:

  • 45 in-depth technical sessions by the industry’s most knowledgeable and dynamic speakers
  • Networking with hundreds of SQL Server MVPs, experts, Microsoft employees, and peers from Europe and around the world
  • Face-to-face support with the Microsoft Customer Service and Support (CSS) and SQL Server Customer Advisory (SQLCAT) teams
  • Expert answers to attendees’ most pressing questions from the SQLCAT team and top-level MVPs

See the Microsoft R2 Launch website and the PASS European Conference website for a complete agenda and registration details.

About PASS
The Professional Association for SQL Server (PASS) is an independent, not-for-profit association dedicated to supporting, educating, and promoting the Microsoft SQL Server community. From local user groups and virtual chapters to PASS European Conference and the annual PASS Summit—the largest gathering of SQL Server professionals in the world—PASS enables knowledge sharing, in-depth learning, access to the Microsoft SQL Server team, and the ability to influence the direction of SQL Server technologies. The PASS mission is to empower the global SQL Server community to Connect, Share, and Learn. For more information about PASS and the benefits of becoming a member, visit the PASS website at

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Media Contact:
Alison MacDonald

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