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PASS Continues SQLRally Momentum with Nordic Event - Tuesday, November 8, 2011

World-Class Regional SQL Server Training Goes Global

Friday, May 13, 2011—Orlando, FL—Fresh off the success of its inaugural PASS SQLRally 2011 event in Orlando this week, the Professional Association for SQL Server is taking its new regional technical training model global, with the announcement of PASS SQLRally Nordic 2011, Nov. 8-9, in Aronsborg, Sweden.

“PASS SQLRally regional events—organized and produced by local user-group chapters and dedicated volunteers—are designed to provide affordable, high-quality technical training and networking opportunities for Microsoft SQL Server professionals around the world,” said PASS President Rushabh Mehta. “With nearly 450 people taking advantage of our first SQLRally in Orlando, we’re excited to pass the torch to our Nordic members.”

Hundreds of IT professionals are expected to sharpen their SQL Server and business intelligence (BI) skills during PASS SQLRally Nordic’s 2 days of technical sessions across BI, DBA, and Developer tracks. “We are extremely pleased to be able to present such internationally known experts as Microsoft Corp.’s Mark Souza, Thomas Kejser, Stuart Ozer, Lubor Kollar, and Cihan Biyikoglu,” said SQL Server MVP and event co-founder Raoul Illyés, noting that regional professionals are invited to submit session abstracts until July 31. Attendees can save 150 euros during early-bird registration, which opened today with the launch of the event website: http://www.sqlpass.org/sqlrally/2011/nordic/.

PASS’s new SQLRally regional events fill the gap between its free 1-day PASS SQLSaturday training events and the annual PASS Summit, the world's largest conference for the SQL Server community.

“PASS SQLRally brings database professionals together with industry experts in an intimate, casual learning environment that really encourages deep knowledge-sharing and networking,” noted Mark Souza, who heads up the Microsoft SQL Server Customer Advisory Team (SQLCAT) and represents Microsoft on the PASS Board of Directors.

“PASS SQLRally Nordic is for professionals at all levels of expertise who want to learn best practices and troubleshooting tips for SQL Server, the Microsoft BI stack, and SQL Azure,” added SQLRally Nordic co-founder Johan Åhlén, chairman of the Swedish SQL Server User Group PASS chapter. “If you want to get the most from SQL Server, you don’t want to miss this event.”

Microsoft is co-organizer of PASS SQLRally Nordic. HP is Presenting Sponsor of the event, with Cornerstone, Quest Software, Red Gate Software, and SQL Service joining as early event sponsors. For a sponsorship prospectus, contact Nordic_sponsors@sqlrally.com.

Media Contacts
Johan Åhlén
Tel +46 730 484500

Raoul Illyés
Tel +45 27831523



The Professional Association for SQL Server (PASS) is an independent, not-for-profit association dedicated to supporting, educating, and promoting the Microsoft SQL Server community. From local user groups and virtual chapters to webcasts and the annual PASS Summit, PASS enables knowledge sharing, in-depth learning, access to the Microsoft SQL Server team, and the ability to influence the direction of SQL Server technologies. For more information about PASS and the benefits of becoming a member, visit the PASS Web site at http://www.sqlpass.org.

All brand names, product names, and trademarks belong to their respective holders.


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Welcome to PASS SQLRally Nordic 2011!

Presenting Sponsor


Enterprise Sponsors











SQL Service


Standard Sponsors


Red Gate