Data. Insights. Action.

Santa Clara Convention Center, CA | Pre-Conference: April 20 | General Sessions: April 21-22, 2015

Technology and analytics are rapidly merging, and the business world is embracing this new culture of data. Leading organizations are leveraging BA and data analytics to transform their businesses, uncover new value within their industries, and remain competitive within their space.

BA and data analytics professionals are in high demand. A recent Computerworld survey reported that 24% of respondents were planning to hire data analytics professionals by the end of 2015. Yet all those respondents also expected this skill to be the most difficult to find.

Whether you’re just starting out in the data analytics field, are a data pro who sees the value in expanding your skillset, or are a seasoned BA pro, the PASS Business Analytics Conference is the place to be.

Improve ROI.

Through expert sessions and hands-on labs, unleash the analytics power within Excel, PowerBI, SQL, Hive and other technologies to drive performance and optimization in your organization. 

Expand your skillset.

Learn tools and techniques to unleash the power of data and boost the performance and accuracy of predictive analysis.

Grow your network.

Meet experts and peers from around the globe. Hear about other challenges--and solutions--from like-minded attendees who share your passion for analytics.

Explore the Sessions

The Analyst's Journey

Join leading experts in business analytics as they share insights and education across five tracks to give you real-world knowledge and experience you can put to work immediately.

David Smith

Michelle Ufford

James Kobielus

Jen Stirrup

Rob Collie


Jen Underwood

Dean Abbott

Jack Mardack

Lynn Langit

Bill Jelen

Miguel Martinez and more!

Get Started Early On Your Learning
Powered by world-renowned experts, the PASS Business Analytics pre-conference sessions on Monday, April 20 offer a deep dive on topics of interest. Join us for one of our full-day training workshops!
Note: an additional registration fee applies to pre-conference sessions

Explore the Pre-Conference Sessions
Experiential Learning with Hands-On Labs
Included in the registration are two-hour hands-on labs. Led by world-class analytics experts, get the skills needed to solve your own data problems by working alongside the best. Labs require pre-registration, so book your pass and reserve your seat today!

Explore the Labs
An important aspect of the challenge in filling [data] jobs lies in the fact that enterprises need people with new skills — data management, analytics and business expertise and non-traditional skills necessary for extracting the value of [data], as well as artists and designers for data visualization.


Technology Predictions for 2014, 2015 and 2016

Shortage of skilled staff will persist. In the U.S. alone there will be 181,000 deep analytics roles in 2018 and five times that many positions requiring related skills in data management and interpretation.


What is clear is that organizations large and small are tapping data to better understand and improve their operations, financial models, customer relationships, supply chain, workforce, business opportunities, and competitive standing.


Analytics Advantage Report

Ready to dive into the world of analytics?




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