I’ve been drawn in by hype before, but the experience has me casting a critical eye every time there’s a new trendy buzzword going around. DataOps had that effect on me, I raised eyebrow and laughed when I first heard it at the start of 2018. It started appearing on hype lists later in the year. For me, the easy portmanteau of “Data” and “DevOps” (already a conjunction of Development and Operations) was unnecessary. Surely, whether it applies to data, web dev, app dev or any other kind of coding, the idea of DevOps applies the same.