The official PASS Blog is where you’ll find the latest blog posts from PASS community members and the PASS Board. Contributors share their thoughts and discuss a wide variety of topics spanning PASS and the data community.

PASS Summit Breakfast Options

As a not-for-profit organization, maintaining a balanced budget and providing our members with an outstanding conference experience each year is no easy feat. One of the biggest challenges we have encountered over the years is our ability to provide a suitable breakfast option while increasing the quality of educational content and networking opportunities we offer at PASS Summit.

Returning attendees will have noticed significant changes to our breakfast offerings over the past couple of years. These changes were carefully considered and based on post-event feedback from attendees, however, it’s clear that our community was not happy with the shift from a hot breakfast to a pastry and coffee option. We heard you loud and clear.

We looked at other options within the convention center, and all options came at an increased rate. While survey results indicate that food and beverage rank as the least important reason for attending PASS Summit, we recognize the need for a suitable breakfast option.

This year, we decided to try something different and increase breakfast options by giving Starbucks gift cards to all attendees. The dollar amount pre-loaded on gift cards will reflect the number of conference days attended, with the standard 3-day attendee receiving $25. These gift cards will give attendees the flexibility to choose from the wide variety of Starbucks menu options and locations in downtown Seattle.

The PASS Community Zone will also be open each morning for those of you who would like to pick up your fresh breakfast and head over to the Conference Center for some early morning networking.

To further increase flexibility in how you use your gift cards, there will be no expiry date or restriction on when or where you can use them. For those of you who would like to save your gift card for a major caffeine fix when you return home, I’d encourage you to take advantage of the free hot breakfasts provided by sponsors. This is a great way to grab your fill of food, meet with others, and hear from sponsors about the latest products and services designed to help you solve your day-to-day challenges.

We are always looking for opportunities to adjust and improve, and your feedback is vital in pointing us in the right direction. Please take the time to fill out your post event survey and tell us about the areas that are most important to your conference experience.

Tim Ford
About the author

Tim is a Microsoft Data Professional with over 20 years of experience. His career in data started accidentally and he contributes much of his success to the near 20 years spent as a PASS volunteer. He is currently the Subject Matter Expert for the Microsoft data platform at Mindbody, the leader in SAAS tooling for the wellness and beauty industry where he focuses on Cloud migration and High Availability. 

Tim is also a business owner, launching SQL Cruise events in 2010 under his Tech Outbound brand. He also has experience as a Consultant, Speaker, Trainer, and even as a Certified Yoga Teacher. 

As a technical author of hundreds of articles, Tim has a passion for reaching audiences at the start of their journey in,,, SQLServerCentral,, and He is the co-author of a book on Dynamic Management Objects with Louis Davidson and creator of The Periodic Table of Dynamic Management Objects. Tim presents on technical and professional development topics at many events, including PASS SQLSaturday, PASS Summit, SQL Cruise, and Local Group meetings.

Tim currently resides in Issaquah, Washington. His CV is available here.

Please login or register to post comments.

Theme picker

Back to Top