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PASS Summit 2020 Location Announcement

When I announced that PASS Summit 2019 was staying in Seattle last year, I also shared that the conference location is decided years in advance, the result of a complex evaluation process. This process involves considering many different factors impacting our event, including attendee feedback, budget, accessibility, and scale.

When planning started for PASS Summit 2020, we recognized that attendee numbers and the scale of our conference was increasing. This raised concerns that based on the current layout of the Washington State Convention Center (WSCC), these facilities may no longer be suitable for our conference in 2020.

As our flagship event, Seattle was an obvious choice for many years due to the accessibility to Microsoft engineers, staff, and resources, but we decided that a change in location was essential for the continued growth of our conference. The WSCC will be adding a new facility to their campus over the coming years and we are hopeful that this new campus will provide us with an opportunity to host a future event in Seattle.

Having completed an exhaustive planning process and now that the details for PASS Summit 2020 are finalized, I’m happy to share that next year’s event will be taking place at George R. Brown Convention Center in Houston, Texas (November 10-13, 2020).

When the location for PASS Summit 2020 was decided in 2017 (initial planning began some years before), there were a few factors that were key to this decision:

Venue Size and CapacityGeorge R. Brown Convention Center is one of the biggest venues in the country. With near constant change and growth in the data industry, we needed to leave room for our own growth. The facility in Houston accommodates over 25% more sessions, as well as increased capacity for the keynote room, dining hall, and exhibit hall.

Global Community – we have a growing international membership, making accessibility and cost of travel a primary consideration each year. Houston is a large travel hub and gateway location that will make getting to PASS Summit 2020 easy, accessible, and affordable for our attendees around the world.

As always, this decision was supported by attendee feedback. Our community has been asking us to consider a new location for a number of years, and taking into account capacity concerns in Seattle, we felt that 2020 would be a good year to host PASS Summit in a different location.

By planning for PASS Summit 2020 so far in advance, we have been able to secure the best pricing possible at that location. This gives us greater flexibility in what we offer at PASS Summit and puts us in a better position to keep registration cost increases to a minimum. Though the PASS Summit planning process begins up to 8 years before the event, we can only share conference dates once contracts have been finalized and venues have been secured.

We are excited about this move to Houston and a new location, and we will be working closely with our partners, sponsors, and vendors to make PASS Summit 2020 an outstanding event. To start planning your trip to Houston and to pre-register for PASS Summit 2020, visit

Tim Ford
About the author

Tim is a Microsoft Data Professional with over 20 years of experience. His career in data started accidentally and he contributes much of his success to the near 20 years spent as a PASS volunteer. He is currently the Subject Matter Expert for the Microsoft data platform at Mindbody, the leader in SAAS tooling for the wellness and beauty industry where he focuses on Cloud migration and High Availability. 

Tim is also a business owner, launching SQL Cruise events in 2010 under his Tech Outbound brand. He also has experience as a Consultant, Speaker, Trainer, and even as a Certified Yoga Teacher. 

As a technical author of hundreds of articles, Tim has a passion for reaching audiences at the start of their journey in,,, SQLServerCentral,, and He is the co-author of a book on Dynamic Management Objects with Louis Davidson and creator of The Periodic Table of Dynamic Management Objects. Tim presents on technical and professional development topics at many events, including PASS SQLSaturday, PASS Summit, SQL Cruise, and Local Group meetings.

Tim currently resides in Issaquah, Washington. His CV is available here.

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