BA Community Goals for FY 2017


I wanted to take this opportunity to follow up on the recent blog from Denise McInerney, The Future of the BA Community. That blog spoke to the history of BA and PASS, and also detailed why PASS has decided not to host a BA Conference in 2017. I won’t go into any more of that reasoning here – you can read that in the blog – but what I will touch on are some of the strategies for community building and the BA Community goals for FY 2017.

If it wasn’t already clear enough in Denise’s blog, it should be stressed again, that even though we are not proceeding with a BA Conference next year, we are still focused on developing and strengthening our BA community. Our team has been prioritizing activities to support meeting our goals and support PASS’ overall strategic priorities of membership growth and engagement. These priorities were developed based on the status of our current business analytics community; see infographic:

<Click on image to view PDF>

These priorities include:

- expanding and maturing local and virtual events
- community leadership and engagement (advisory program)
- establishing thought leadership content.

The strategy is designed to take a more localized, grassroots approach to building and supporting the PASS BA Community. Our efforts will include ongoing thought-leadership development within the business analytics community. We will deliver regular BA Marathons throughout 2017 and will also establish regular thought-leadership podcasts with leading influencers and business analytics experts. We will also engage our BA Advisors and experts on a variety of topics throughout the year.

At the core of the strategy is a series of BA Days, one-day events that focus on in-depth training and longer sessions on leading topics specific to business analysts. We are currently putting together a pilot event set for January 2017 and have invited community members to reach out to us expressing their interest in partnering with PASS to host a future event.

Finally, we will continue to work with our established Virtual Chapter Leaders to further support their needs and educational content. This includes thought leadership pieces and new webinar formats (e.g., the ExcelTV and Excel BI VC partnership, with the first event to be delivered on August 16, 2016).

We want to continue to build, strengthen and streamline these efforts using the aforementioned goals. If you have any feedback or thoughts on how we can build the community, please reach out.

Jen Stirrup

Director, PASS Business Analytics