Earlier this year, PASS embarked on a project with the goal to better understand our global membership and educational priorities.  Since being founded in 1999, we have not taken the opportunity to survey our membership to understand their educational needs, professional demands and ways in which PASS can enrich the lives of our members. As we continue to growth, it’s critical for us to have a better understanding of you, our members.

When I started my second term, the PASS Board knew this was critical in our ability to continue to provide the level of educational offerings and value to our members as we looked to growing our global community.  That’s why I’m excited to say that we have completed key steps in this process, which included surveying all of our members to obtain demographics and data on preferred technologies, training budgets, member satisfaction, and how you all engage with PASS. Additionally, we met with key individuals inside and outside of PASS to get a better understanding of their awareness of PASS, identify what we could do better, and recognize where we're succeeding as a professional association.

One of the critical insights we wanted to come away with from our survey findings was identifying the makeup of our membership. Even though we operate in a fairly narrow field of study and practice we're definitely not all the same. We established that there were 10 distinct personas that make up the PASS membership.  For each persona, we identified their gender and age distribution, career and educational requirements, learning preferences and how rapidly they adopt new technologies, alongside those other aforementioned items.

The insights we uncover here build a valuable foundation as we move forward in our goals towards providing improved benefits and experiences for our current and future members. We are still compiling insights and making informed decisions as a result. As we learn more, we will of course share this with all of you.

I personally want to thank those thousands of members who took time to complete the survey or talk to us regarding their experiences with PASS.