Everything we do at PASS is focused on helping members—and the broader data community—connect with each other, share experiences, and improve their skills. We are dedicated to providing networking opportunities, knowledge sharing, and peer-based learning across all our Local and Virtual Chapters and communities. In 2012, we embarked on an initiative to reach out to the growing number of business and data analytics professionals tasked with extracting meaning and value from their organizations’ data.

Over the past 4.5 years we have learned a lot about the needs of those who work in Business Analytics (BA). We have presented thought leadership and technical training at four annual Business Analytics Conferences, helping thousands of data professionals use technologies such as Excel, Power BI, SQL, and other analytics platforms to gain insight into their business. And our community continues to grow, with more than 25,000 PASS members from around the world identifying a professional interest in BA and 27% year-over-year (May 2015 - May 2016) growth in the BA Virtual Chapter.

At the same time, the data professionals who manage the systems that store data are being challenged to support analytics needs in new and different ways. From running R in SQL Server to providing users with self-service access to data through Power BI, to unlocking the possibilities of advanced analytics through the Cortana Intelligence Suite, the technical interests and educational needs of DBAs and Developers in IT, and data analysts in the business, are increasingly overlapping.

As more companies across all industries are embracing data to inform their decision making, the growth opportunities for PASS members abound.

I’d like to share with you the evolution of the strategic direction of our BA initiative. The heart of the plan moving forward is community growth, with a focus on expanding outreach to increase visibility, by strengthening local groups, and broadening the scope of our analytics community globally.

A major component of PASS’ BA initiative has been the BA Conference. At BA Conference 2016 we again attracted the right business analytics audience and provided them with relevant content. BAC 2016 received an overwhelmingly positive response from attendees; 91% were either very satisfied or somewhat satisfied and most said they would recommend BAC to a colleague. However, despite very positive attendee feedback for the BA Conference the past two years, the event has not grown in attendance.

The PASS Board spent time reflecting on all we have learned the past four years and has decided to take a more comprehensive, multi-prong approach to BA community engagement in FY17. We will emphasize local events and user groups, expanded virtual engagement and Marathon series, and thought leadership, instead of investing the majority of time and resources into a single large conference. PASS knows that the best way to grow community is to be in the community, working alongside our members and volunteers. If you are interested in hosting a local event or for more information, contact Teresa Cheung (teresa.cheung@sqlpass.org).

We believe a more localized effort with a variety of offerings will drive more effective engagement and growth for our PASS community. As the community evolves, the PASS Board will continue to assess and adjust. While we will not be hosting a BA Conference in the spring of 2017, we are open to holding another large BA event at a later date.

Business Analytics is a natural extension for PASS. We are committed to helping data professionals connect, share, and learn, whether they work in IT or in the business. We are very excited about the opportunities ahead and look forward to the continued growth and success in the area of Business Analytics.

Denise McInerney
Vice President, Marketing