During the January PASS Board meeting we took stock of where we stand on our current goals for the Chapters portfolio. The goals we set for portfolios follow the PASS fiscal year, July 1 through June 30. That makes this a mid-year review. The current goals were set by the outgoing portfolio owner, Grant Fritchey, so I’ll be overlooking program execution for the rest of the year. New goals for next year are still in the works and more details on these will be shared when they are finalized. Here are the current goals and where we stand today.

Increase Regional Communication

The plan here is to have a mini-Connector newsletter. The desire was to have a smaller version with regionally-targeted content. This would allow chapter leaders to let PASS members be aware of user group meetings, SQLSaturdays, or other regional events that are relevant to them. PASS HQ Marketing was already working on building a way to target our members based on geographical location, and we’ll be able to leverage that to accomplish this. As of right now, we are awaiting completion of that project before we can proceed. The good news is that communications have increased from PASS HQ to the Chapters. As a result, over 18,000 members joined Chapters in 2015, a three-fold increase on 2014, and we are currently on-track to see similar growth in 2016.

Increase Communication from the Board and HQ to Chapter Leaders

Two Chapter Leader meetings were held in 2015: An online meeting in March and onsite at PASS Summit. The monthly Chapter Leader deck and information has been increased to bi-weekly distribution, and later this year we will further support Chapter Leaders by expanding these decks to include more targeted content of interest to Chapter members.

Regional Mentor Scorecards

The Regional Mentor (RM) program has had some ups and downs over the years, so a survey was created to poll Chapter Leaders on their thoughts about the RMs for their region. This adds some responsibility for the RMs and also gives a voice to their direct customer, the Chapter Leaders. This was completed and we are aggregating the results now. Overwhelmingly, Chapter Leaders have supported these efforts and want to see the program continue. Various initiatives are currently being undertaken to strengthen and improve the program.

Connect Speakers with Chapters

This is essentially a speaker bureau, but privacy and legal issues prevented us from rolling out one to date. Remember that PASS is a global organization, so we have to take into account the laws of the countries where we operate Chapters. What we were able to do was add an opt-in to the speaker profile on the SQLSaturday site as a first step. If we are able to navigate the legalities, we still need to be able to target it regionally, which we can’t do until the marketing project mentioned earlier is completed. Although we set the stage with the SQLSaturday speaker profile update, the viability of this goal completely depends on our ability to satisfy the various privacy issues across our community.

Support Growth in EMEA and LATAM

LATAM growth has exploded. Last year, we saw over 2400 members join PASS from LATAM regions, compared to 328 new members in 2014. LATAM has added three Chapters, EMEA grew by nine chapters. For the LATAM region, we started delivering the Chapter Leader deck in both Spanish and Portuguese.

Ryan Adams
Director, PASS Chapters