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PASS Member Engagement Campaign: Final Results

After three months, the PASS Member Engagement Campaign wrapped up today and resulted in a total of 9,615 new PASS Local Group members across the globe (an 8.9% increase overall)! This campaign was an initiative to support Local Group Leaders to connect with existing members and encourage prospective members to join their PASS Local Groups. Our aim was to increase awareness of PASS as an organization, as well as the associated learning and networking opportunities available to members.

To show our appreciation for the fantastic effort displayed by our PASS Local Group Leaders, we offered an incentive of eight Visa gift cards (valued at $125 USD each) to the Local Groups who brought in the highest number of new members in categories based on Group Size and Geographical Regions.

And the winners are….

USA/Canada (Small Group)
– Boston SQL (+216 members)

USA/Canada (Large Group)
– Baton Rouge Area SQL Server User Group (+480 members)

EMEA (Small Group)
– Manchester SQL Server User Group (+64 members)

EMEA (Large Group)
– Kyiv SQL Server User Group (+272 members)

LATAM (Small Group)
– SQL Server BA (+898 members)

LATAM (Large Group)
– PASS LIMA (+493 members)

APAC (Small Group)
– Christchurch SQL User Group (+61 members)

APAC (Large Group)
– Chennai SQL Server User Group (+21 members)

*Note: Small Groups = 250 members or less, Large Groups = 250+ members

Congratulations to all of the winning Local Groups and thank you again to all of the PASS Local Group Leaders for their efforts during this campaign.

We look forward to continued engagement at the local level with our PASS Members. For questions related to the PASS Member Engagement Campaign, or Local Groups in general, please contact

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