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The below sponsor presentations will take place in the Partner Theare (located at the back of Exhibit Hall 4A) on Wednesday November 10.

11:00 - 11:45am
 "Shift your ETL into a higher gear"

Speaker: Steve Frechette, VP of Engineering, expressor software

Abstract: Join us for this presentation and live demonstration by Steve Frechette, VP of Engineering at expressor.  Steve introduces you to expressor 3.0, a highly affordable, enterprise-class data integration platform that delivers game-changing ease-of-use, performance and reusable data mappings.   expressor customers such as American Tower and Moffitt Cancer Research Center are using the expressor platform to develop high-performance enterprise data warehouses based on SQL Server.  A free Community Edition of expressor 3.0 is being announced at this PASS Summit and available for download at www.expressorStudio.com.

12:00 - 12:45pm
"Dell Powered Microsoft Fast Track BI Aappliances"

Abstract: A data warehouse is the central component in a business intelligence solution that stores large quantities of data and information. As data continues to grow at a fast pace, optimizing data retrieval is crucial for organizations to maintain service-level agreements (SLAs). Microsoft Fast Track for SQL Server Data Warehouse provides a framework that enables customers to select a reference architecture that has been designed with those principles in mind that best fit their needs, the amount of data and their performance requirements.

Utilizing a building block approach, a Microsoft Fast Track solution offers a cost-effective and proven platform that has been tested and optimized to offer customers faster time to deploy and configure a data warehouse infrastructure.  The goal of the Microsoft Fast Track program is to define a methodology for building a balanced and optimized hardware and software configuration specifically for Microsoft® SQL Server® Data Warehouse deployments.

This presentation describes the hardware components to implement a Dell Microsoft® Fast Track Data Warehouse utilizing the Dell™ PowerEdge™ Servers and Dell/EMC AX4-5 Storage.

1:00 - 1:45pm
"EMC Solutions for Mission Critical SQL Server"

Speakers: Michael Anderson, Consulting System Engineer, Symmetrix Partner Engineering, and Adrian Simays, Hyper-V Technical Architect

Abstract: EMC as we discuss local and remote high-availability options for Microsoft SQL Server. EMC, the industry leader in data protection, will present solutions for Microsoft failover, SQL Server integration and site level asynchronous or synchronous replication to meet the highest demands for continuous data protection of SQL Server databases. Microsoft virtualization including Live Migration with storage federation for automated high- availability of virtual SQL Server will also be discussed.

2:00 - 2:45pm
"Tune a Million Queries in 24 Hours"

Speaker: Ami Levin, MVP

Abstract: Workload tuning is a new approach to database performance optimization. Unlike traditional query-by-query tuning techniques, workload tuning optimizes the entire database workload automatically. The first part of this talk will showcase workload tuning using Qure. In the second part, we will proudly unveil a quantum leap in trace analysis. Join us for the worldwide premier of Qure Workload Analyzer, a new FREE tool for the in-depth analysis and comparison of database workloads.  


3:00 - 3:45pm
 "Delivering Data in an Operational Business Intelligence Environment With Informer Web Reporting"

Speaker: Brad Leupen, CTO at Entrinsik, Inc.

Abstract: Operational BI introduces new requirements for effective data delivery including a rich user interface to real-time data and flexible reporting and analytics capabilities that provide access to the right data, for the right users, in the right format.  Join Brad Leupen, CTO at Entrinsik, as he demonstrates how Informer Web Reporting is addressing these requirements. Informer is a web-based reporting and analysis solution enabling hundreds of organizations to access real-time data from multiple sources quickly and easily, extending self-service reporting and analysis capabilities to users who can query, report, analyze, deliver, and display operational data in any way they choose. For more information, visit www.entrinsik.com/offer/PASS2010  or call 888-703-0016.

4:30 - 5pm
 "SQL Server Performance Isn’t Just For DBA’s Anymore"

Speaker: Donna Fantini

Abstract:  When a critical business service performance starts to degrade, how do you determine which area of IT is responsible?  Level 1 has a difficult task when trying to determine what is the cause of poor service when applications, database, network and systems teams can't/won't successfully collaborate.   Attend this session to learn how the database team can “get out of the conference room".

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