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Program Sessions:
Importance of Master Data Management  

Presenter:
Markus Thomanek (Microsoft Germany)

Session Details
Information for business critical decisions should be accurate and available in a timeframe that fits the shortest demands. But data has a long lifecycle and can take many routes from first entered to be a part of a BI system. As we all know IT is trying hard to bring all these loose ends, from the routes data can take, back together. We call it ETL and it cost a huge amount of effort and money. Why don’t use a proven solution from the software development process and identify and specify all data for a data lifecycle as early and as complete as we can? Find out how Master Data Management and Microsoft Master Data Services could help.

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