Alex is a Data Platform MVP, and is the owner and lead consultant at Purple Frog, a SQL Server Business Intelligence consultancy in the UK. He specializes in Data Warehouse modelling, ETL, Cubes, MDX & DAX. He's a chartered engineer & has an MSc in Business Intelligence.
He runs the Birmingham (UK) SQL Pass chapter & Azure user groups, and is on the SQLBits and SQL Relay committees in the UK.
Alex is a regular speaker at global events including SQLBits, PASS Summit, SQL Relay, SQL Saturdays as well as numerous SQL Pass chapters around Europe
General Session (75 minutes):