Microsoft Focus Groups at PASS Summit 2011

Don’t miss this great opportunity to participate in one of the many focus groups that Microsoft will be conducting at PASS Summit 2011. It’s easy to sign-up! Just choose the focus group you want to participate in from the listing below and email the person who is assigned to that topic area. Your contact will be able to answer any further questions you might have about the focus group as well as schedule your participation.

All focus groups will be held at the Washington State Convention and Trade Center during the hours of the conference. Please choose from the topics below:

Focus Group Title and Contact Focus Group Description Room # Day Start Time End time
SQL Azure Migration

Kaivalya Hanswadkar, Michelle Maislen
The SQL Azure Upgrade & Migration focus group is a moderated session where participants will help shape the next generation of tools and services for SQL Azure upgrades and migration. Participants will see and give feedback on storyboards the illustrate the overall processes, as well as prototype wireframes for individual steps. Sessions will be under confidential disclosure (NDA) and seating is limited. 304 Wednesday 3:30 PM 5:00 PM
BI in the Cloud

Mark Stempski
In this 90 minute focus group we will be investigating needs and requirements around BI as a Cloud service with an emphasis on analytics, embedded analytics, tools and reporting. Participants will be shown current thinking in the form of concept pieces. In addition we will also discuss scenarios important when moving BI to the cloud and attempt to understand the tools and patterns being used in modern (SaaS) development as well as understand the barriers currently in place that slow customers adoption of the cloud as regards BI. Sessions will be under confidential disclosure (NDA) and seating is limited to the first 15-20 participants signed up for each session. Participants should be seriously considering or in the process of planning or implementing BI in the Cloud either on or off premise. 305 Wednesday 2:00 PM 3:30 PM
SQL Server Solutions and Guidance

Selcin Turkarslan
In this 90 minute focus group, come and learn what is coming next for you and tell us what you want to see in the technical guidance and solution-based content. With SQL Server ""Denali"" CTP3, the new Books Online is focused on task-based information (such as how-to topics) and reference information, such as language and API reference. In the Fall of 2011, we will begin releasing supplementary technical information to MSDN and TechNet separate from Books Online. this will provide:
  • Prescriptive information on how to use the product to implement your solutions
  • More detailed conceptual and architectural information
  • End-to-end scenarios, including real-world examples, best practices
  • Role-focused information about setup, deployment, administration and management, security, troubleshooting, and performance
What solutions would you like to see? What guidance would be most important? this is your chance to talk to the content experts and raise your questions, and concerns. Participants are encouraged to review the SQL Server “Denali” CTP3 Books Online before the session.
305 Wednesday 10:00 AM 11:30 AM
Visualizing Online Content

Olinda Turner
If you were given the options to filter to find technical content or to use a visual browsing tool, what filters and what visuals have the highest value to you? the SQL Server content team has been developing a visual browsing experience for a series of technical guides. We would love to get your input on how to improve this prototype experience. 305 Wednesday 4:00 PM 5:00 PM
Nordic Regional Workshop

Tiffena Kou
Join fellow PASS attendees from the Nordic region to discuss community, Microsoft, and future plans for the region. 304 Wednesday 2:00 PM 3:00 PM
Russian Workshop

Yelena House
Join fellow PASS attendees and product team members from Russia to discuss community, Microsoft, and future plans for Russia. 305 Friday 1:00 PM 2:00 PM
Masters, Maestros, and Architects: the Future of Advanced Certification

Robert Davis
The subject of advanced certification for SQL Server professionals has been and continues to evolve. Often that means that it just gets more confusing. Microsoft Learning wants to deliver quality, meaningful certifications and training to help you get to the highest levels of your profession. You have questions, and so do we. the group will discuss advanced certification landscape. You will have an opportunity to ask questions about the advanced certification programs while providing valuable feedback to help us deliver the programs and training the you need to reach that next level. Agenda is flexible and will flow with the direction of the discussion. Topics on the table include:
  • SQL Server Master Certification (Microsoft Learning)
  • SSAS Maestro Certification (SQL CAT)
  • SQL Server BI Master Certification (rumored)
  • SQL Server Architect Certification (Microsoft Learning)
304 Thursday 10:00 AM 11:00 AM
How Database Developers handle Reference Data and Database Unit Testing

Gert Drapers
This focus group seeks input and validation with regards to following database developer scenarios which we are exploring for the next version of the SQL Server Data Tools (aka project code-named “Juneau”).
How do database developers (want to) deal with and handle the definition, maintenance and (incremental) deployment of reference data as part of their “application”. What is the resemblance and differences between the way they want to handle reference data vs. test data? If and how do database developers implement database unit testing? How do they want to deal with test data, data driven unit tests, which language do they want to use to author database unit tests and which kind of assertions do they require to validate the unit tests?
Each scenario will be introduced and illustrated through one or more prototypes and/or wireframes, followed by an moderated discussion.
304 Thursday 1:00 PM 2:30 PM
SQL Azure Cloud Upgrade Futures

Kaivalya Hanswadkar,
Srini Acharya
In this moderated session, we will tell you about some future improvements that provide a versioned TSQL programming surface which is syntactically and semantically tight, and which provides application and plan performance stability across patches and upgrades. The goal of this technology is to provide application stability across SQL Azure upgrades and service releases. The app admin can choose to stay back at the old version or opt-in to the next version’s surface. We will ask you for feedback on these proposals.
Sessions will be under confidential disclosure (NDA) and seating is limited.
304 Thursday 3:00 PM 4:30 PM
Present and Future of HP-MS Data Management Joint Technology Solutions*

Yaya Guo
Preview the Future – Non-Disclosure Agreement (NDA) Session: You are invited to Join HP and Microsoft in an exclusive NDA session where we share joint development plans on the latest Data Management joint technology, during which you will gain unparalleled insight into the direction of HP appliances and MS SQL solutions.
*this session requires signing an HP/Microsoft NDA form, (available at the door) prior to entering the session. Seating is limited and will be available on a first come first serve basis.
305 Thursday 12:30 PM 1:30 PM
SQL Azure Management Solutions

Jennifer Beckmann
R Syam Kumar
Help us define the next set of management solutions for SQL Azure. In this focus group, we will solicit feedback on the experiences you would like to see us invest in for managing your SQL Azure databases. We will also share some plans of what is in the pipeline and get your feedback on that.
Sessions will be under confidential disclosure (NDA) and seating is limited.
304 Friday 1:00 PM 2:00 PM
Verification of Online Content Experience for Entity Framework Ramp Up

Olinda Turner
How easy is it for a .NET developer to find the right technical content that gets him or her up to speed on Entity Framework or any other technology? In collaboration with the SQL Server usability team, the SQL Server content team has developed a storyboard on the optimal experience. But we need your real world expertise to validate this storyboard and to generate ideas on how best to convey this experience onto the Web. 305 Thursday 10:00 AM 11:00 AM
Help us help you with training.

Luis Daniel
Microsoft has always listened to customer feedback to improve our Software and Services. Now we are asking for your feedback to improve the way we deliver training. As PASS members you are our first and best audience to help us understand the most effective way to train DBA’s and IT Pros on the newest features and benefits of SQL Denali. In this workshop we’ll discuss the various options available for training and you will be able to voice your preferences for how you would like to consume the training. You can also participate in a brainstorming session of new ways to stay up-to-date with the latest and greatest technical information regarding SQL Denali, is traditional live events the best way or is on-demand and social networking tools the way to go? We don’t have all of the answers but we do have a lot of questions. Join us and voice your opinion on how we should think about training in the future. 305 Thursday 3:00 PM 4:00 PM
Brazil Workshop

Neil Orint
Join fellow PASS attendees from Brazil to discuss community and a new international TechNet wiki created specifically for Brazil. Your feedback and guidance will help us create the best experience possible. 304 Wednesday 5:00 PM 6:00 PM






Why Attend?

■ All SQL Server. All the time

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■ Dr. David DeWitt Keynote

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■ Ask the Experts Pods



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