SQLRally Amsterdam 

Meet Our Speakers

SQLRally Amsterdam is excited to bring you top international speakers from around the world of SQL Server and Business Intelligence, including keynote speaker Rafal Lukawiecki. Learn more about Rafal and check out our other Pre-Conference and Conference speakers.

Keynote Speaker

Rafal Lukawiecki

 Rafal Lukawiecki / Project Botticelli Ltd 

As Strategic Consultant at Project Botticelli Ltd (projectbotticelli.com), Rafal Lukawiecki focuses on making advanced analytics easy, insightful, and useful - helping clients achieve better organizational performance. Passing those skills to consultants, developers, and board members is important to him. He specializes in business intelligence, looking for valuable patterns and correlations using data mining. He is also known for his work in cryptography, enterprise architecture, and solution delivery.

Rafal has been a popular, well-traveled speaker at major IT conferences since 1998. He had had the honor of sharing keynote platforms with Bill Gates, Neil Armstrong, and Steve Ballmer. A natural educator, he explains complex concepts in simple terms in an engaging, enjoyable, energetic style. Outside IT, Rafal spends a quarter of every year finding abstractions in natural landscapes and expressing them through traditional black-and- white, large-format film photography in his hand-made, silver-gelatin prints—see rafal.net. 


Pre-Conference and Conference Speakers

Adam Machanic / Data Education

Adam Machanic is a Boston-based SQL Server developer, writer, and speaker. Focusing on large-scale data warehouse performance and development, he is author of the award-winning SQL Server monitoring stored procedure sp_WhoIsActive. Adam has written for numerous web sites and magazines, including SQLblog, Simple Talk, Search SQL Server, SQL Server Professional, CoDe, and VSJ. He has also contributed to several books on SQL Server, including SQL Server 2008 Internals (Microsoft Press, 2009) and Expert SQL Server 2005 Development (Apress, 2007). Adam regularly speaks at conferences and training events on a variety of SQL Server topics. He is a Microsoft MVP for SQL Server, a Microsoft Certified IT Professional (MCITP), and an alumnus of the INETA North American Speakers Bureau.

Alberto Ferrari

Alberto Ferrari / SQLBI

Alberto Ferrari is a Business Intelligence consultant. His main interests are in two areas: methodological approach to the BI development lifecycle and performance tuning of ETL and SQL code. Alberto is currently focused on designing and implementing solutions based on Integration Services and Analysis Services for the financial, manufacturing, and statistical areas. He is also a book author and speaks at international conferences, including PASS Summit, SQLRally, and SQLBits.Alberto is certified as an SSAS Maestro. 


Brent Ozar / Brent Ozar Unlimited

Brent Ozar specializes in making SQL Server faster and more reliable. He is a Microsoft Certified Master of SQL Server and an MVP, and he has over a decade of experience. He coauthored Professional SQL Server 2008 Internals and Troubleshooting, and he loves sharing knowledge at BrentOzar.com.

Dejan Sarka

Dejan Sarka / Mentor, SolidQ

Dejan Sarka is a SQL Server MVP focusing on the development of database and Business Intelligence applications. In addition to his development projects, he spends a lot of time training and mentoring in the SQL Server community. He is the primary author or co-author of 11 books about databases and SQL Server and has developed three courses for SolidQ on data modeling, data mining, and enterprise information management. Dejan is the founder of the Slovenian SQL Server and .NET Users Group.

Denny Cherry

Denny Cherry / Denny Cherry & Associates Consulting

Denny Cherry is an independent consultant working with platforms such as SQL Server, VMware's vSphere, Hyper-V, and enterprise storage platforms, including EMC's CLARiiON, DMX, VNX, VNXe, vMAX, vBlock, Celerra, and others, as well as IBM's XVI array and NetApp's filers. He also specializes in a variety of server hardware platforms, including blade systems such as isco's UCS platform and C series servers. He has over 12 years of experience working with enterprise solutions in a variety of capacities.


Thomas Kejser / Livedrive

Thomas Kejser started his career as a teenage coder, but moved into the data management space in the '90s and never looked back. He has been modeling and tuning databases ever since and is passionate about perfecting his high-scalability design skills. He holds a Master's degree in Computer Science from DAIMI in Denmark and has industry experience across a diverse range of sectors, including telcos, software houses, healthcare, manufacturing, retail, and investment banks. Building multiterabyte-sized data warehouses, setting up OLTP systems for extreme scale, and tuning world-record data movement speed are some of Thomas’ recent achievements. If you need a bottleneck in your system removed, from code to hardware, then Thomas can help you. Sharing knowledge is important to Thomas, and when he is not coaching developers and DBAs, he publishes his musing at http://blog.kejser.org. Thomas lives in London and spends his spare time discussing philosophy with friends over a good glass of whisky.

Alessandro Recino
Andreas Wolter
Christina Leo
Constantin Klein
Dave  Ballantyne
David Peter Hansen
Davide Mauri
Emanuele Zanchettin
Francesco Cogno
Hans Geurtsen
Henk van der Valk
Hugo Kornelis
Jacky van Hogen
Jen Stirrup
Kennie Pontoppidan
Klaus Aschenbrenner
Marcel Fernee
Marcel Westra
Matija Lah
Menzo Steinhorst
Neil Hambly
Niko Neugebauer
Oliver Engels
Paul te Braak
Peter Larsson
Richard Douglas
Scott Klein
Steve Simon
Uwe Ricken




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