PASS Budget News: A New Event and Growing the PASS HQ Team

With the new fiscal year upon us, the PASS Board recently approved the latest budget effective July 1, 2012. Much thoughtful discussion has taken place over the last few months on how to allocate the budget to improve our support of the SQL Server community. Here are a few of the highlights:

A New Event
Let’s address that last point first. The PASS Summit has long been our main source of revenue for the PASS organization and we’ve been looking for ways to introduce additional revenue streams in order to diversify our risk. We have an opportunity to develop a focused conference with Microsoft's support, for a Business Analytics audience (an expanded Business Intelligence audience consisting of analysts, data scientists, technical decision makers, architects, DBAs and ITPros using Microsoft SQL Server, SharePoint and Office technologies). We’re looking to host the PASS Business Analytics Conference in Spring 2013 in the US. Tune into the next few Connectors for more details as they become available. (Please note: PASS Summit will continue to offer a robust Business Intelligence educational offering around the SQL Server technologies!)

From a budgeting perspective, this initial BA Conference is projected to break-even. We’re considering this first event as an investment year with the hope of creating a more substantial revenue stream as the conference picks up momentum in ensuing years.

A New Hire
In 2011 our first Community Evangelist joined PASS to support the community by engaging with chapter leaders, event organizers, speakers, sponsors, and members on a daily basis. The community’s response has been tremendously positive – and we’re ready to add another Evangelist to the team. We’ve posted the job description and are actively seeking to fill the role.

Chapter Tool Improvements
With the help of a usability expert, Our DNN web developer, Benny Su, is working diligently to improve the online Chapter tools hosted on Improvements in member management, email functionality and better promotion of Chapter events are just some of the tasks already underway to help out both our members and hard working Chapter Leaders.

Global Growth
We’ve set aside budget to help fuel our global growth efforts  – notably the new community evangelist hire along with other PASS HQ resourcing support – but also legal fees to help PASS address issues of incorporation as well as legal, taxation, transaction and financial management, and IP rights.

Overall Budget Changes from FY2012

We’re estimating a 59% increase in both revenue and expenses for fiscal year 2013 – $8 million and $7.9 million dollars respectively.  Both these increases can be largely attributed to PASS Summit – we’re expecting more of the community to join us this year, which increases our overall costs of the event.  PASS’ overall profit is expected to increase 39% over last year for a total just shy of $100K which we will flow into our reserves.

A more detailed version of the budget will be published in the days ahead to the PASS Governance Page.