February 3, 2015 – The PASS Board of Directors kicked off 2015 with a 2-day in-person meeting in Seattle focusing on goal-setting, global growth and SQLRally initiatives, volunteers, the PASS Business Analytics Conference, and a recommitment to communicating regularly with the community.
Part of communicating better and more often involves letting our members know what Board members are working on and talking about, as well as getting input and feedback all along the way. Going forward, we will be posting meeting agendas ahead of time, summarizing discussions and decisions in recaps like this one (watch for January’s official minutes to be posted next week), and holding regular Town Hall Q&A webcasts for you to share your feedback and ask questions.
Our first Town Hall Q&A will be next week – Feb. 11 at 10:00am PT/18:00 UTC – and we look forward to discussing any topics from January’s Board meeting and hearing what your top priorities are for the coming year.
With that, let’s dive into our jam-packed January meeting.
Global Growth Committee
Last year, we began transitioning the PASS Global Growth portfolio into global growth initiatives for each of our community portfolio areas. Special Projects Director James Rowland-Jones (JRJ), who led the former Global Growth portfolio, highlighted the primary global growth goals for each portfolio, as set by the Executive Committee: reaching the community and beyond, growing leadership, enabling engagement by evolving the operational framework for PASS, using activity-based goals to gauge performance of regions, and being passionate, relevant, and influencing others to connect throughout the PASS organization overall.
To provide greater global representation, in 2013 the PASS Board converted one at-large seat to a Europe, Middle East, and Africa (EMEA) regional seat, currently held by Jen Stirrup. In preparation for converting another at-large seat into a Latin America (LATAM) regional seat for the 2016 Board elections, we are taking steps to add Board advisors from LATAM and have set eligibility benchmarks for the LATAM Board seat.
VP of Finance & Governance Adam Jorgensen will be chairing a global growth committee focusing on LATAM and filling that Board seat in 2016, calling on individual portfolio owners to participate as required. We are also starting to work on the strategy for targeting the next region.
Continuing the Global Growth theme, JRJ reviewed recent PASS SQLRally events and led the Board in a discussion about the pros and cons of this event model. A task force led by JRJ will review feedback and options and present proposals for a new, more flexible model for regional events. Further information on contacting the task force will be made available through the Connector soon.
Volunteer Leadership Policy
With each Board portfolio now having its own volunteers component – instead of having a separate PASS Volunteers portfolio – Board members spent some time talking about the wide range of volunteer leadership roles within PASS and the commitment it takes to be successful.
Acknowledging how important volunteers are to PASS as well as the many obligations people have inside and outside the organization, Virtual Chapters Director Wendy Pastrick reviewed the first draft of a PASS Leadership policy that provides guidance around volunteers in PASS leadership roles. The policy‘s guidelines are designed to help develop leadership skills, transition volunteers into new leadership roles, and support new leaders. We’ll be reviewing the policy draft, providing feedback, and sharing the next version with the community for feedback.
Business Analytics Update
Jen Stirrup, Director of the new Business Analytics portfolio, shared an update on the restructuring of the PASS Business Analytics Conference for 2015, including market research on redefining the target audience, new approaches to attract more attendees, updating the program, and a focus on community building.
Programs Director Amy Lewis gave an overview of the conference’s sessions, targeted at business and data analytics professionals, and the speaker lineup, which features some of the top experts in the industry.
VP of Marketing Denise McInerney updated us on marketing goals and successes, attendance forecasts and actuals, and demand-generation plans, stressing the importance of differentiating this conference from other data analytics events. Denise reminded us all to spread the word through our companies, social media channels, and various data communities we’re involved in – and I encourage everyone in PASS to do the same.
JRJ presented the projected versus actual sponsor sales and updated the Board on the BA Conference sales team focus and approach for lead generation and partner incentives.
With a clear picture of where and how additional resources could help the BA Conference teams hit the targets for registration and sponsors in this new market, the Board approved a $35,000 budget exception to support increased sales and marketing activities and resources for the conference.
The Board also discussed possibilities for local PASS-sponsored BA initiatives. We agreed to continue exploring options and speaking to members of the community and come back with a plan by June 30.
A common theme throughout our discussions was how to improve communications and interactions with community members about all of these topics. From providing better and easier access to Board members and facilitating feedback to providing proactive communications and doing a better job of explaining what we’re doing and why, we know we can do more.
Denise reviewed some of steps we took at PASS Summit in November to enable better communications between the Board and community members, including the progress report on goals during the annual Board Q&A session and Board “office hours” in the Community Zone. Then Denise gave us an overview of the comprehensive plan the Marketing team is working on to get community input on and improve communications and interaction with all our members.
We’re already working to add a variety of ways to contact Board members directly from the Board of Directors webpage, as well as ways you can easily provide feedback or ask questions. And the Marketing team is reviewing how to better use all our communications channels and identifying new ones.
This Board meeting recap (and those to follow) is also part of our commitment to better communications, along with providing advance notice of Board meeting agendas – maybe even with a possibility of having time set aside to discuss community-requested topics – and hosting regular live web-based Q&A Town Hall meetings.
Board and Portfolio Goals
Each Director-at-Large also presented a draft of their portfolio goals for Fiscal Year 2016, beginning July 1, 2015, for discussion and feedback. You can read about each Director’s portfolio assignment here, and stay tuned for blog posts coming soon from each portfolio owner – as well as Board-level goals from the Executive Committee (made up of me, Adam, Denise, and Immediate Past President Bill Graziano).
Until then, please feel free to reach out to any of us with your questions, comments, and ideas and remember to join us Feb. 11 for our first Town Hall Q&A.
– Thomas LaRock
My First Board Meeting - Grant Fritchey
PASS January Board Meeting – My Thoughts - Adam Jorgensen