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PASS Budget News: A New Event and Growing the PASS HQ Team

With the new fiscal year upon us, the PASS Board recently approved the latest budget effective July 1, 2012. Much thoughtful discussion has taken place over the last few months on how to allocate the budget to improve our support of the SQL Server community. Here are a few of the highlights:

  • Hire an additional full-time Community Evangelist to work with the PASS HQ team
  • Secure IT support for much needed Chapter online tool improvements
  • Reinforce our Global Growth efforts to better support members around the world
  • Expand our Business Intelligence community by hosting a Business Analytics Conference 

A New Event
Let’s address that last point first. The PASS Summit has long been our main source of revenue for the PASS organization and we’ve been looking for ways to introduce additional revenue streams in order to diversify our risk. We have an opportunity to develop a focused conference with Microsoft's support, for a Business Analytics audience (an expanded Business Intelligence audience consisting of analysts, data scientists, technical decision makers, architects, DBAs and ITPros using Microsoft SQL Server, SharePoint and Office technologies). We’re looking to host the PASS Business Analytics Conference in Spring 2013 in the US. Tune into the next few Connectors for more details as they become available. (Please note: PASS Summit will continue to offer a robust Business Intelligence educational offering around the SQL Server technologies!)

From a budgeting perspective, this initial BA Conference is projected to break-even. We’re considering this first event as an investment year with the hope of creating a more substantial revenue stream as the conference picks up momentum in ensuing years.

A New Hire
In 2011 our first Community Evangelist joined PASS to support the community by engaging with chapter leaders, event organizers, speakers, sponsors, and members on a daily basis. The community’s response has been tremendously positive – and we’re ready to add another Evangelist to the team. We’ve posted the job description and are actively seeking to fill the role.

Chapter Tool Improvements
With the help of a usability expert, Our DNN web developer, Benny Su, is working diligently to improve the online Chapter tools hosted on Improvements in member management, email functionality and better promotion of Chapter events are just some of the tasks already underway to help out both our members and hard working Chapter Leaders.

Global Growth
We’ve set aside budget to help fuel our global growth efforts  – notably the new community evangelist hire along with other PASS HQ resourcing support – but also legal fees to help PASS address issues of incorporation as well as legal, taxation, transaction and financial management, and IP rights.

Overall Budget Changes from FY2012

We’re estimating a 59% increase in both revenue and expenses for fiscal year 2013 – $8 million and $7.9 million dollars respectively.  Both these increases can be largely attributed to PASS Summit – we’re expecting more of the community to join us this year, which increases our overall costs of the event.  PASS’ overall profit is expected to increase 39% over last year for a total just shy of $100K which we will flow into our reserves.

A more detailed version of the budget will be published in the days ahead to the PASS Governance Page.



Join the PASS HQ Team

Is the SQL Community your life? Ready to take the next step and put your PASSion to work? PASS is looking for a new Community Evangelist to join Karla Landrum and the PASS HQ Team.  Applications are open now. Read on to learn what it takes to be a stellar community evangelist.

With a global membership of more than 100,000 and growing, the Professional Association for SQL Server (PASS) is the world’s largest SQL Server community. Our goal is to help educate and connect SQL Server users around the world through local and virtual chapters; free online events; and local and regional events including PASS SQLSaturday and the annual PASS Summit.

In 2011 our first Community Evangelist joined PASS to support the community by engaging with chapter leaders, event organizers, speakers, sponsors, and members on a daily basis. The community’s response has been tremendously positive – and we’re ready to add another Evangelist to the team.

What a Community Evangelist Does for PASS
Acting as ambassadors for the organization and advocates for the community, our Evangelists play a key role in helping PASS do great things. Working as a fulltime consultant/contractor under the direction of the PASS HQ management team, here’s an idea of what you can expect to do:

  • Mentor chapter leaders to help build and sustain their user groups
  • Coach chapter leaders to host a PASS SQLSaturday in their city
  • Look for opportunities to establish new chapters and recruit new chapter leaders
  • Represent PASS in person at one chapter meeting or SQLSaturday per month (including international events)
  • Build and enhance an active network of regional mentors, encouraging them to be active PASS ambassadors at events and user group meetings
  • As part of the PASS HQ team, help execute successful community programs at events like PASS Summit
  • Work with the larger PASS team (HQ and the Board) to execute the organization’s strategic vision
  • Blog and tweet regularly about community experiences

What PASS Does for a Community Evangelist
Being an evangelist is incredibly fulfilling both personally and professionally. What can you expect as a PASS Community Evangelist?

  • Grow your network while meeting SQL Server professionals from all walks of life
  • Visit new places around the world while travelling on behalf of PASS
  • Keep your finger on the pulse of Microsoft technologies while attending  events as a representative of PASS
  • Connect with community members from across the world while working from the comfort of your own home

Who You Are
We’re looking for someone who is passionate and enthusiastic about the Microsoft SQL Server technologies and can help us grow the PASS global community. Our ideal person is friendly, outgoing, self-motivated and an active volunteer in the SQL Server community. You don’t mind talking with people (sometimes for many hours a day!) and you enjoy sharing your community experiences through blogging and social media. You don’t need technical expertise in SQL Server but you do need to be familiar with the technologies at a high level.

You can be sitting anywhere in the world, but you will need to be available during a portion of the North American workday. As a global organization that needs to communicate with people around the world, PASS wishes to accommodate 24 hour availability in the near future – filling this position is a first step in accomplishing this goal. Since the position is located remotely, we are looking for someone who exhibits strong self-management traits, has good administrative skills and is well organized. Fluency in a language other than English is also a bonus.  

Travel is part of the job so expect to fly, and because many of our events take place on weekends you’ll be required to work on Saturdays from time to time.

If you’re excited at the thought of being a Community Evangelist for PASS we’d like to hear from you!

To apply, please send:

  • Your resume and cover letter.
  • Include links to your blog, Twitter, etc.

Send all materials to:  by 5pm EDT on Friday Aug 3

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Performance VC Shifts into High Gear

Who better to tune PASS’s Performance Virtual Chapter for success than a community of volunteers dedicated to helping database pros optimize SQL Server, database design, attached storage area networks, and more?

This month marks 2 years of the revived Performance VC, which just celebrated 180 attendees at its latest session, Performance Tuning for Pirates with John Sterrett. It and other presentations over the past year from some of the top experts in the SQL Server community are available in the VC’s archives for free replay.

“Our mission is to host sessions for PASS members and the greater SQL Server community that relate to SQL Server performance in some way,” says Chapter Leader Erin Stellato. “Whether it's related to finding and trouble-shooting performance problems, designing for performance, optimizing performance in SSIS, query tuning, … every session includes a performance aspect.”

Although the VC was formed before 2010, it had grown sluggish before being revived by Tim Edwards, who did a call for volunteers and received great response. The refreshed group held its first LiveMeeting session in July 2010 with Jason Strate.

Today, the VC owes its success to “a village” of volunteers, Erin stresses, including Speaker Wrangler (gotta love that title!) Carlos Bossy, LiveMeeting Hosts Wil Sisney and Neeraj Jandwani, Web Masters Paul Hiles and Yulia Fuller, and Marketing guru Ryan Adams, assisted by Phil Franz.

The Performance VC meets the fourth Thursday of every month at 18:00 GMT/14:00 EDT/11:00 PDT, and each meeting features a drawing for a $50 Amazon gift card, sponsored by Confio. To be eligible, you just need to attend the monthly webcast; winners are randomly chosen from all those in attendance for the whole webcast who provide their email address.

The group’s next meeting, July 26, will feature Microsoft SQLCAT’s Kevin Cox speaking on Using the New XEvents in SQL 2012.

You can join the Performance VC Google Group Distribution List and follow @SQLPASS_PVC on Twitter to receive the latest updates and meeting announcements. And if you’re interested in speaking or have any questions about the group, simply email

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