SQLSaturdays are an important part of PASS’ global community growth and how our community connects, shares, and learns.
PASS took over the license for SQLSaturday in 2010 when there was only a handful of events. Since then it has grown dramatically, with more than 120 events held in the 12 months ending June 2016. To continue to see this growth and provide you with the best possible training and networking experiences, we need to ensure the financial health and stability of SQLSaturday. This will mean a couple of changes to the existing SQLSaturday model that will take effect on January 1, 2017.
These changes will affect the way some of our community members plan and execute events. We believe that these changes will help to balance the growth of our SQLSaturday portfolio, while ensuring sustainability for local organizers. These changes are intended to:
- improve the attendee experience
- improve the sponsor experience
- increase PASS’ ROI
- present a consistent and strong event model.
The first change we are going to make is to the amount of funding support we provide organizers. Currently any organizer, whatever the size of their SQLSaturday event, receives $500. Starting January 1, 2017, we will be reducing this to amount to $250 and targeting those cities/locations that really need the financial support to grow, rather than well-established events that are better capable of attracting sponsors and financial support. When assessing those events that require financial support, PASS will be meeting with event organizers and complete a review of past performance.
Which brings me to the second change: implementing a new 600-mile radius and concurrent event timing restriction to reduce competition between individual SQLSaturday events in Canada/USA. The event timing restriction means that events within the 600-mile radius cannot occur on the same weekend or one weekend prior or after. This will help to deliver a more consistent and satisfying experience for sponsors, which will reduce sponsor exhaustion and assist with increasing overall ROI. The existing 400-mile radius restriction for all other regions will remain.
We believe that by making these changes we can ensure the future growth and financial success of SQLSaturday. I welcome feedback — please comment below or share your thoughts to firstname.lastname@example.org.